The Pathway
Many products and services are ‘make-able’, they can be created, developed and made as part of a design process, but they are not necessarily ‘market-able’. Marketable products satisfy a customer need or make a profit. Understanding the audience and the market is key to knowing both how design can creatively produce a viable solution.
Understanding the Audience and Market
Establishing a design and media project strategy involves carefully planning, how to approach the creation and refinement of a project’s design. A strategy focuses on defining clear goals, understanding client and audience needs, and identifying essential design elements to successfully achieve project objectives.
In order for a company to decide on its design or media strategy, netzero brands offer consultancy services, collaborating with existing teams to define the best approach.
Defining Project Strategy
As a design and media consultancy, supporting specialist design and media requirements, we manage projects to achieve customer objectives. Integrating and collaborating with existing teams we assist with bespoke requirements and projects.
Design and innovation helps improve a company’s position in the market and can be a tool for developing new business ideas through collaborative efforts with stakeholders and customers.
"Design plays a crucial role in creating innovative products and services that meet customer needs and that represent the company’s values. Understanding a company, its services, and its customers is essential for project teams to solve problems and create innovative solutions ."
Understanding the internal and external aspects of a business helps a design team to add value, stay competitive, and ensure a company’s success. The more a project team understands the challenges of the business and its customers, the better their solutions will be, such as enhancing a company’s image or introducing innovative products and services that support digital transformation or extended EPR (extended producer responsibility).